STAG Reaches Final of Esteemed National Awards

Stag Most Wanted Best Local Salon

Hairdressing; it’s a skilled, highly entrepreneurial profession and the biggest and most powerful sector in the £28bn-a-year British beauty industry. Now Stag have demonstrated they are not only a leader in their Edinburgh location but a hairdressing powerhouse, beating off nationwide competition to earn a place in the final of the prestigious Most Wanted Awards.

Presented by leading industry magazine Creative HEAD and 20 years old in 2020, Most Wanted recognises the most accomplished individuals, teams and salons leading the way in British and Irish hairdressing – the talents impressing with their creative and commercial skills, building business through inspirational teamwork and playing a vital role in their local communities.

14 categories celebrate success across a multitude of disciplines and entries are judged by experts from across the board. This year’s panels included Sonia Haria, beauty director of the Telegraph Group; Claudia Croft, deputy editor of 10 Magazine and contributing editor for Vogue; Anna Teal, business development director of global brands at Walgreen Boots Alliance and the global CEO at Aromatherapy Associates; plus a host of industry influencers including Paul Percival, owner of Percy & Reed salon; Zoë Irwin, creative director at John Frieda Salons, and session stylists Ken O’Rourke, Anna Cofone and Tyler Johnston.

Stag is one of five finalists in the Best Local Salon category, earning a place at the Most Wanted Grand Final on Sunday 29 November at Printworks – the atmospheric space that once delivered the Metro and Evening Standard newspapers to London. Here, 750 hairdressing VIPs, fashion A-listers, leading talent agents, business magnates and influential beauty and fashion editors will gather to crown the hairdressing stars of 2020.

Alongside a coveted Most Wanted Trophy, this year’s winners will receive a year’s worth of profile-boosting coverage in Creative HEAD and its associated titles, websites and live events, resulting in worldwide recognition. And success opens doors to opportunity – past winners have gone on to represent global brands, work alongside respected retailers, lead Fashion Week teams in London, New York, Paris and Milan, get slots on prime-time TV and collaborate with the world’s most coveted designers. To become a Most Wanted winner really is career-affirming.

Murray McRae, Owner of STAG. commented on Instagram (@stagbarberco) “It is such an honour to finalise for these awards. Putting yourself out there to be judged is a pretty terrifying thing. What if we’re nowhere near good enough? What if we looked stupid for thinking we were? In Scotland, I feel like this is especially compounded by “the London factor”. Seeing some of the bold, beautiful and impressive things going on in the big smoke is definitely inspiring, but it’s also intimidating. Then there’s the ever present good ol’ Scottish tall poppy syndrome saying “it’s good – but can it compete with what they do in the capital?”⁠ Which is why it means so much to us that we have been announced as a finalist in our first big national award! It means so much to be recognised as one of the best local salons in the industry, even more so now that we have just opened our second salon post-lockdown located at Haymarket Terrace, meaning we can cater to more of our local Edinburgh residents.”

Even in this very unorthodox year the magnificent response from entrants was mind-blowing. We’re so proud of everyone who took the decision to go for MWIT – and especially to these finalists, who represent such exciting times ahead for British and Irish hairdressing.”– Catherine Handcock, publisher, Creative HEAD

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