Radio students get to make real adverts for college campaign

Edinburgh College students have made their debut on the airwaves and used skills learned in the classroom for a real-life radio campaign to promote the college’s courses.

First-year radio production students devised, wrote and produced radio adverts to advertise college courses starting this August and information days taking place this month. Working with acting students, they recorded them at the college’s recording studio and will now hear their voices transmitted on Edinburgh radio stations. The adverts are live now on Forth 1 and Capital FM.

The college’s Marketing team set the radio students a brief to develop adverts to promote August courses as part of the college’s wider advertising campaign, which is currently underway. Working with their lecturers, the group of HNC Creative Industries: Radio students took the brief and created two adverts to promote the courses and Course Information Days, based on the campaign theme ‘Make it happen with Edinburgh College’.

The students pitched their ideas to the Marketing team, took feedback and developed them to meet the college’s needs.

The students work on similar projects as part of their course, but this is the first time their work is being used on air.

Radio lecturer Conor Wright said: “Giving students real practical experience like this is what further education is really good at. It’s not just about theory work but about giving them real-world skills and an understanding of what’s expected of them in a workplace. They had to work to a proper brief from a real client and deliver to a professional standard so there was pressure to make sure the work was good. They were getting real feedback and had to push themselves, but they did a great job and the end result is excellent. This has really benefited the acting students too, as well as the radio students.”

Radio Production student Iona Fotheringham, 17, from Dunfermline, who was one of the writers, producers and actors, said: “Doing the adverts was great experience and it was a good chance to turn what we’ve learned in college into practice for a real project. The thought of our work going out is kind of scary but I’m excited to hear it on the radio.”

Forth 1 DJ Mark Martin, who does the weekday Home Run slot from 3-7pm and studied radio at Edinburgh College, said: “We’re playing the students’ adverts now and they’re great. They’ve done a fantastic job. Getting this kind of experience while they’re studying is really important and means they’re better prepared for when they leave college and start work. I wouldn’t be where I am today without the college and everything I learned there, and I’m delighted to see the students continue to get such excellent training.”

Hear the adverts here:

Radio Advert 1

Radio Advert 2

And watch a video made by the college about the recording here:

http://vimeo.com/114778791

The college is offering hundreds of courses beginning in August at levels to suit all needs – from HNC and HND level and associate degree programmes that lead on to university study, to Access courses and programmes designed to get people back into education, community-based courses and industry-approved qualifications.

Applications for courses starting in August will open on 2 February. The deadline is 15 May.

Anyone interested in a course is invited to Course Information Days on 27 January from 2-6.30pm at Sighthill Campus and on Wednesday 29 January from 2-6.30pm at Milton Road Campus. Each event will have information about all curriculum areas.

More information about the college curriculum and courses is available at www.edinburghcollege.ac.uk

Blog News courses, students